WASHINGTON: Already well-known for 13 years of AIDS-related
campaigns, Ogilvy Public Relations Worldwide has beaten out more than a
dozen agencies to win a three-year contract to develop and implement a
national communications campaign to rally support for HIV vaccine
research. The first year of the contract is valued at dollars 3.4
On behalf of the National Institute of Allergy and Infectious Diseases
(NIAID) division of the National Institutes of Health (NIH), Ogilvy will
create a national communications campaign to drum up awareness for HIV
Ogilvy's program will include strategies to keep the public up to date
with NIAID's progress on an HIV/AIDS vaccine and to inform individuals
and community and health leaders of the need for public involvement in
vaccine development and testing.
Tom Beall, co-director of Ogilvy PR's global health & medical practice,
has assigned a core team of six people to the account.