NASCAR finally set to assemble its own PR team

DAYTONA BEACH, FL: NASCAR is assembling a PR team of up to five

people, the purpose of which has not been revealed, even to team


PRWeek has confirmation that one member of the team will be Bill Greene,

who will leave his post as communications director for the House Budget

Committee in Washington, DC for NASCAR's headquarters in Daytona Beach,


Greene, who will make the move next month, deferred all questions to Jim

Hunter, president of Darlington Raceway in Darlington, SC, who will be

taking over part of the Daytona PR effort. Hunter was not available for


The team is independent of headhunter firm Marshall Consultants' search

for two high-level media relations experts for NASCAR (PRWeek, February

26, 2001). Justin Meyer, SVP and GM of Marshall Consultants said his

search is just now nearing a conclusion.

Since the death of driver Dale Earnhardt at a race on February 18,

NASCAR's PR has been in overdrive. The Washington Post recently ran a

front-page story detailing the shift toward younger, more handsome

drivers and sponsors with broader appeal, including Cheerios, Cingular

and AOL. With a six-year dollars 2.4 million Fox and NBC TV deal, the

sport has broadened its audience beyond the South, and 14 public

universities have even co-sponsored a car in the second-tier Busch


NASCAR recently scored a litigation victory when a judge agreed that

Teresa Earnhardt could prevent the Independent Florida Alligator and a

Web site from accessing her husband's autopsy photos.

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