CHICAGO: Baker & McKenzie, an international law firm with dollars
940 million in annual revenue, is creating its own media relations
department to handle the firm's PR.
Judith Green has been hired in London as global press officer and Paula
Ulijasz has been hired at the firm's headquarters in Chicago as her
Media relations reports to COO David Yates and president Christine
LaGarde in Chicago.
"The firm has recognized the importance of media relations on a global
basis," said Ulijasz. "It's understood the need to channel and integrate
media services with the firm's business plans."
With press officers in London and Chicago, Baker "will be able to offer
near 24-hour press services," said Ulijasz, who will be hiring an
additional PR person in Chicago. Baker has 61 offices in 35 countries
and 8,000 employees.
The firm is looking for a director of marketing as well, seeing
marketing and PR working together to enhance its image, said Ulijasz. No
decisions have been made about taking on a PR firm, she added.
Ulijasz joined the law firm from Milwaukee-based PR shop Zigman, Joseph,
Stephenson where she had worked for five years on public affairs and