Anyone who's tried to get a ticket for Madonna's current world tour
will know how fruitless such attempts are.
So it was a canny move for German Web site, Thema1, to give visitors a
can't-miss opportunity to see the Queen of Pop live, free, gratis and
The deal? You have to have sex with one of its reporters.
The site's publisher, Bernd Heusinger, confirmed in Cologne's Express
newspaper that the competition was going ahead, insisting that the offer
was perfectly legal. The story was snapped up by Reuters, and subsequent
European media coverage boosted the number of entrants to 120 by the
time the competition ended - not to mention the tenfold increase in page
views each day to half a million.
"Aaron," a 26-year-old from Frankfurt was the lucky winner, spending the
night with columnist Shelley Masters, who may be a Material Girl but she
most certainly is not Like a Virgin.