LAST CALL: Web site discovers that sex truly sells

Anyone who's tried to get a ticket for Madonna's current world tour

will know how fruitless such attempts are.

So it was a canny move for German Web site, Thema1, to give visitors a

can't-miss opportunity to see the Queen of Pop live, free, gratis and

for nothing.

The deal? You have to have sex with one of its reporters.

The site's publisher, Bernd Heusinger, confirmed in Cologne's Express

newspaper that the competition was going ahead, insisting that the offer

was perfectly legal. The story was snapped up by Reuters, and subsequent

European media coverage boosted the number of entrants to 120 by the

time the competition ended - not to mention the tenfold increase in page

views each day to half a million.

"Aaron," a 26-year-old from Frankfurt was the lucky winner, spending the

night with columnist Shelley Masters, who may be a Material Girl but she

most certainly is not Like a Virgin.

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