LAST CALL: Ex-grocer picks a peck o' pickled PR

Brandon Brooks is the PR prophet of pickle juice. The former

grocery store clerk queried pickle-purchasing patrons, and many admitted

relishing the leftover brine. So he hooked up with Stephen and Beverley

Collette of Goldin Pickle Co., which sells industrial-sized cucumbers at

the Texas State Fair and elsewhere. Mrs. Collette brewed up a batch of

toned-down, slightly sweetened pickle juice and, beginning this week,

Texans can buy it in bottles at convenience and liquor stores.

"We are the pioneers of pickle juice," Brooks boasted. "We will bring

people out of the closet."

One well-placed pitch to the Dallas Morning News netted a feature story,

which led to a flood of calls from disc jockeys and potential


"We are 100% sure we're going to establish a market for pickle juice,"

declared the dealer of dill.

For PRWeek, Brooks suggests a few mixed drinks. Pickle juice margaritas,

anyone? Or how about a martini garnished with a sweet midget? Sounds

like a surefire way to make your date pucker up.

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