KPMG in search for global agency

NEW YORK: Global accounting, legal and financial advisory firm KPMG

is looking for one preferred PR vendor for its 156 member firms


The agency will be hired on a project basis by local practices in the

Americas, Europe, the Middle East, Africa and Asia-Pacific.

George Ledwith, KPMG's Americas regional director, communications, said

he has narrowed his search to six agencies, some of whom have already

pitched capabilities.

In the next two weeks, an international KPMG marketing and

communications steering group will meet to determine the next steps in

the search.

A PR budget has not yet been determined.

Ledwith said KPMG hopes to make its decision this summer.

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