Hispanic start-up earns federal job

WASHINGTON, DC: The Armando Group, a three-week-old PR and public

affairs firm, has been tapped by the US State Department to provide

media training to government ministries in El Salvador.

The shop was founded June 4 by managing partners Armando Guzman and

Armando Trull. Guzman quit his 20-year stint as Univision's Washington,

DC correspondent, and Trull left his post as a Cohn & Wolfe VP.

The agency approached the State Department, said Guzman, who explained:

"For the people of the government of El Salvador to know how to make

their points and communicate their views with the general public and the

press is one of the things the State Department judges to be important

at this time."

Trull, who headed the Hispanic side of C&W's work with the US Census

Bureau, said census numbers inspired the launch of his new agency. "I

was aware before the numbers came out that there was going to be a huge

upsurge in the Hispanic community," he said.

The Armando Group has eight employees and plans to expand to 15 by the

end of the year. The firm has a deal to provide C&W with Hispanic

outreach and is talking to other WPP agencies.

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