WASHINGTON, DC: The Armando Group, a three-week-old PR and public
affairs firm, has been tapped by the US State Department to provide
media training to government ministries in El Salvador.
The shop was founded June 4 by managing partners Armando Guzman and
Armando Trull. Guzman quit his 20-year stint as Univision's Washington,
DC correspondent, and Trull left his post as a Cohn & Wolfe VP.
The agency approached the State Department, said Guzman, who explained:
"For the people of the government of El Salvador to know how to make
their points and communicate their views with the general public and the
press is one of the things the State Department judges to be important
at this time."
Trull, who headed the Hispanic side of C&W's work with the US Census
Bureau, said census numbers inspired the launch of his new agency. "I
was aware before the numbers came out that there was going to be a huge
upsurge in the Hispanic community," he said.
The Armando Group has eight employees and plans to expand to 15 by the
end of the year. The firm has a deal to provide C&W with Hispanic
outreach and is talking to other WPP agencies.