LOS ANGELES: GCI Group has emerged triumphant from a final four-way
shootout for consumer electronics giant Pioneer Electronics USA.
The agency is said to have beaten out Edelman, Magnet and Wilson McHenry
to become agency of record for the business, estimated to be dollars 1
million for the first year and increasing thereafter.
GCI's appointment comes as Pioneer pledges to grow aggressively in the
US. Amy Friend, Pioneer's director of PR, said GCI understood "the
changing dynamics of the consumer electronics category and the
convergence of video and audio on both the home and mobile entertainment
The account team will be based in LA and work with GCI's consumer tech
practice in New York. Pioneer's annual revenue is in excess of dollars 5
billion, and it employs 29,000 people worldwide.