Dominican Republic taps GrupoLink to help tourism drive

MIAMI: GrupoLink PR has been hired by the Dominican Republic

Tourism Board to promote the country as a tourist destination.

The agency, which is part of Weber Shandwick Worldwide, hopes to boost

tourism from the US and Canada by 20% over a 12-month period, and the

budget is in the mid-six figures.

"We know how to build traffic," said Bruce Rubin, CEO of WSW's Latin

American region. "A couple of years ago we helped Guatemala with a lot

of work, including tourism."

GrupoLink will be working with the Dominican Republic's 12 North

American tourism offices. The strategy will involve reaching out to

travel agents and the travel trade press, as well as working on

attracting cruise ship business again.

"To some extent, it is a 'beat on every door at the same time'

approach," Rubin said. "The word needs to be more broadly disseminated

about the Dominican Republic's vacation value."

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