MIAMI: GrupoLink PR has been hired by the Dominican Republic
Tourism Board to promote the country as a tourist destination.
The agency, which is part of Weber Shandwick Worldwide, hopes to boost
tourism from the US and Canada by 20% over a 12-month period, and the
budget is in the mid-six figures.
"We know how to build traffic," said Bruce Rubin, CEO of WSW's Latin
American region. "A couple of years ago we helped Guatemala with a lot
of work, including tourism."
GrupoLink will be working with the Dominican Republic's 12 North
American tourism offices. The strategy will involve reaching out to
travel agents and the travel trade press, as well as working on
attracting cruise ship business again.
"To some extent, it is a 'beat on every door at the same time'
approach," Rubin said. "The word needs to be more broadly disseminated
about the Dominican Republic's vacation value."