CHICAGO: The Chicago Cubs have hired Jasculca/Terman & Associates,
a local public affairs shop, to help gain city and community approval
for plans to renovate historic Wrigley Field. In addition, the Cubs want
the city of Chicago to allow more night games at the ballpark, and
Jasculca will work on that issue as well.
Jasculca and the Cubs were brought together by a mutual contact at the
Chicago Tribune, which owns the baseball team. The firm wouldn't
disclose how much the Cubs will be paying for its services.
Jasculca has put a three-person team led by VP Tom Wolf to handle the
account. It plans to hold a series of community outreach meetings to
discuss the Cubs' plans to add an upper deck to Wrigley's outfield
bleachers and to convey the team's economic justification for wanting to
play more games in the evening.
Major league baseball teams play an average of 54 night games a
The Cubs in 1988 signed an agreement with Chicago that allows them to
play 18 night games a year. That agreement runs out next year. The Cubs
would like a new 15-year deal allowing up to 30 night games a
Night games at Wrigley, the last stadium in major league baseball to
install lights, are a controversial issue in the trendy Chicago
neighborhood where the stadium is located.
Jasculca has been reaching out to the local alderman in the Wrigleyville
neighborhood to sample community opinion. A point Wolf will stress is
that night baseball hasn't hurt the area and, in fact, property values