Cubs call on Jasculca to score community support

CHICAGO: The Chicago Cubs have hired Jasculca/Terman & Associates,

a local public affairs shop, to help gain city and community approval

for plans to renovate historic Wrigley Field. In addition, the Cubs want

the city of Chicago to allow more night games at the ballpark, and

Jasculca will work on that issue as well.

Jasculca and the Cubs were brought together by a mutual contact at the

Chicago Tribune, which owns the baseball team. The firm wouldn't

disclose how much the Cubs will be paying for its services.

Jasculca has put a three-person team led by VP Tom Wolf to handle the

account. It plans to hold a series of community outreach meetings to

discuss the Cubs' plans to add an upper deck to Wrigley's outfield

bleachers and to convey the team's economic justification for wanting to

play more games in the evening.

Major league baseball teams play an average of 54 night games a


The Cubs in 1988 signed an agreement with Chicago that allows them to

play 18 night games a year. That agreement runs out next year. The Cubs

would like a new 15-year deal allowing up to 30 night games a


Night games at Wrigley, the last stadium in major league baseball to

install lights, are a controversial issue in the trendy Chicago

neighborhood where the stadium is located.

Jasculca has been reaching out to the local alderman in the Wrigleyville

neighborhood to sample community opinion. A point Wolf will stress is

that night baseball hasn't hurt the area and, in fact, property values

have skyrocketed.

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