NEW YORK: Magnet Communications is ramping up its credentials in
the corporate identity world by folding in the newly acquired
Christopher Johnson & Associates (CJA).
The terms were not disclosed. CJA has worked with clients including
Nikon, Jet Blue, Prudential and Jupiter Media Metrix.
CJA founder Christopher Johnson, has been named SVP of Magnet's newly
formed Design & Identity division.
David Kratz, Magnet's president and CEO, is currently reorganizing his
firm, following a number of lay-offs and the departure of CEO Darryl
Magnet is also still in the process of negotiating the purchase of
Hauser Bragg Communications, a Chicago-based consumer PR firm.