SAN DIEGO: High-tech PR firm Cooper Iverson Marketing has hired
Jane Welch to head up a new investor relations practice in its Los
Welch most recently served as VP of corporate communications at Echo
Mail and has worked as a senior IR specialist with FitzGerald
"We wanted a true IR program, not just someone who had dabbled in it,"
said CIM CEO Lorraine Iverson.
Welch said early IR intervention is crucial for pre-IPO tech companies,
especially in a slow economic climate. "A lot of people enter into the
idea of building a company without spending the necessary time creating
a story that will be attractive to the analyst community and for
strategic partnerships," she said.