CIM hires IR guru for LA operations

SAN DIEGO: High-tech PR firm Cooper Iverson Marketing has hired

Jane Welch to head up a new investor relations practice in its Los

Angeles office.

Welch most recently served as VP of corporate communications at Echo

Mail and has worked as a senior IR specialist with FitzGerald


"We wanted a true IR program, not just someone who had dabbled in it,"

said CIM CEO Lorraine Iverson.

Welch said early IR intervention is crucial for pre-IPO tech companies,

especially in a slow economic climate. "A lot of people enter into the

idea of building a company without spending the necessary time creating

a story that will be attractive to the analyst community and for

strategic partnerships," she said.

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