MEXICO CITY: Viva PR! One year to the day after his historic

election to the Mexican presidency, Vicente Fox married his press

secretary and longtime lover, Martha Sahagun, in a surprise

early-morning ceremony. Ever PR-conscious, Fox, a former marketing

executive with Coca-Cola, managed to preempt many of the media's plans

to examine his presidency at the one-year mark with his unannounced

nuptials. Francisco Ortiz, Fox's image consultant, was immediately named

as Sahagun's successor.

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