MEXICO CITY: Viva PR! One year to the day after his historic
election to the Mexican presidency, Vicente Fox married his press
secretary and longtime lover, Martha Sahagun, in a surprise
early-morning ceremony. Ever PR-conscious, Fox, a former marketing
executive with Coca-Cola, managed to preempt many of the media's plans
to examine his presidency at the one-year mark with his unannounced
nuptials. Francisco Ortiz, Fox's image consultant, was immediately named
as Sahagun's successor.