LAST CALL: Dot-bombed? PR will save the day!

Getzler & Co., a New York agency specializing in turnarounds and

restructurings, has the solution to the dot-com doldrums: spend less on

operations, more on marketing.

The press release explains that in a "new study" of 190 tech companies,

the profitability of the 25 firms that cut operations costs surged ahead

of the 46 firms that cut marketing costs.

Holy corporate turnaround, Batman! This must mean that the way to cut

the burn rate and prop up a sagging snot-com is to pour dollars into PR,

not the business!

Let's face it, what the company actually does is just a nonessential

extra, right?

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