RICHMOND, VA: It's not quite the Napa Valley, but the Virginia
Winegrowers Advisory Board and the Office of Promotion and Marketing
Services has issued a solicitation seeking communications services to
help boost the Commonwealth's industry. The goal is to promote the wine
industry and its products both within the state and nationally.
The five-year account seems small, but plans are ambitious. OPMS
currently spends less than dollars 125,000 annually, but PR duties,
described in the RFP, include development of media programs, staging of
media events and developing image enhancement programs on a state and
national level. The agency will also coordinate special events, produce
consumer and trade videos and participate in trade show programs.
Additional points will be given to agencies which are small, women or
minority-owned businesses. The search isn't confined to just Virginia
Proposals are due July 12, with a decision expected within a month.