INTERNATIONAL NEWS: GCI Group to build Slim-Fast brand

NEW YORK: GCI Group's consumer and healthcare practices piled on

the weight last week with the arrival of new client Slim-Fast.

The appointment is the fruit of Slim-Fast's long-term relationship with

Grey Worldwide, GCI's sister advertising agency. The PR task is to draw

on both the agency's consumer and healthcare capabilities to raise

awareness across all North American audiences (including Canada), and to

boost Grey's advertising efforts with a consistent branding message

across all media.

Michiel Kruyt, Slim-Fast's VP of marketing, talked about the advantages

of keeping the business within the same network: "GCI adds an invaluable

layer to the strength of our relationship with Grey," he said. "Together

they bring broad industry experience, strategic thinking, and deep

talent to this growth opportunity."

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