St. Louis: Fleishman-Hillard is launching a research service and a
reputation-oriented research product.
Fleishman's new competitive intelligence service provides in-depth
market analysis, industry trend reports and daily news briefings for
Fleishman has done basic research such as opinion polls and surveys in
the past. The new service will do more to monitor a client's business
environment, studying key players in a given industry and focusing on
"This sort of higher level analysis has become more in demand," said Ron
Penoyer, a Fleishman SVP who is co-leader of the new service.
Fleishman's new product, Reputation Equity Assessment and Direction
(READ), will allow clients to measure corporate reputation among various
target audiences and to tie reputation to specific business goals. READ
will survey audiences to get feedback, going a step further than the
competitive intelligence service which will look at information
published by other sources.