SAN FRANCISCO: A new boutique agency has been launched to promote
Asia-related technology companies in Silicon Valley.
Panache Communications was founded by Sharon Sim-Krause. "I realized so
many people have no clue about what is going on outside the US,"
Sim-Krause said. "Media attention on Asia is just miniscule." Sim-Krause
previously worked in both Asia and the US for Shandwick
Panache has already signed a number of clients, including pan-Asian
Internet company chinadotcom and Asia Pathways, a technology services