WASHINGTON: Amnesty International is quietly assembling various
musical acts for a major concert event to mark its 40th anniversary
later this year, PRWeek has learned.
Amnesty's in-house communications department is organizing the upcoming
concert, to be held in Los Angeles, to "re-energize" the nonprofit's
In the late 1980s, such artists as Bruce Springsteen, U2, Sting and
Tracy Chapman participated in Amnesty's Human Rights Now! and Conspiracy
of Hope tours.
"With the concert tours during the late '80s, we emerged as the hip,
dynamic, youthful organization," said Amnesty's director of
communications, Karen Schneider. "We had all these rock stars singing
for us, helping raise attention and money and all sorts of things. I'd
like to reclaim some of that real excitement."
A newly formed unit within the 15-person communications department
called Artists for Amnesty, not yet formally debuted, is handling artist
Schneider said that discussions were currently under way with several
artists, though she declined to reveal whom.
- See profile in next week's issue.