VW PR staff lambaste senior management over press leaks

AUBURN HILLS, MI: Recent revelations spilled to the press by

loose-lipped top managers at Volkswagen have created nightmares for PR

officers in the company's US and German headquarters, causing them to

speak out.

The problem came to a head last week when recent speculations about a

corporate restructuring were leaked to a number of major publications

before the information departments knew anything about such issues.

"We are having to deal with a lot of rumors and some offhand comments

that are being made by upper management that tend to put (stories) on

the front pages of financial publications like The Financial Times, but

aren't wholly based on official decisions," US company spokesperson Tony

Fouladpour told PRWeek.

Fouladpour complained that he handles five to six media calls a day from

reporters who have gotten wind of supposedly private management

discussions on possible corporate restructuring.

The automaker's chairman for the past eight years, Ferdinand Piech of

the Porsche family, will retire in April, fueling speculation of

wholesale changes in the company's management, brands and long-term

problems with shareholder relations.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in