LAST CALL: The Brodeur name goes very far in PR

Not forgetting his family ties, Thom Brodeur is eager to keep PR

success - you guessed it - all in the family. The founding partner of

Phoenix PR firm The Rainmakers isn't exactly sure he's related to John

Brodeur, chairman of Brodeur World-wide, but he's not exactly sure he

isn't, either.

Thom, whose family has been in Boston (founding city of Brodeur

Worldwide) for the past 75 years, says he last spoke with John via

e-mail in March.

"He was impressed that there was a 'namesake' of sorts in the Phoenix

market doing 'good, sober' PR work," says Thom, who added that the

Brodeurs did not discuss working together, though John reportedly

suggested the two keep in touch.

Having clearly had second thoughts about playing the name game, Thom

thanked PRWeek for our interest in the story, but added, "There are

definitely more interesting things to say about our firm and what we do

than the fact that we have a principal with the Brodeur last name." Well

that told us!

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