TALLAHASSEE, FL: Ketchum's workplace and change communications unit
has won two years' and $8 million worth of work. The Florida
State Board of Administration has charged Ketchum Inside with explaining
one of the largest state benefit changes ever made to Florida's 650,000
More than a fifth of Ketchum Inside's 150 employees will work on the
account. Initial research has begun. Work will entail benefit planning,
employee relations, media and special interest communications, Web
design, and meeting planning.