Ever since that New York magazine article two-and-a-half years ago,
Lizzie Grubman has enjoyed a fame and notoriety among the media, the
public, and even the PR industry that was wholly incommensurate with her
power and influence.
It's difficult to pinpoint exactly why she became a poster child for PR:
was it her privileged background and celebrity lawyer father? The hip
clients she represented? Or the fact that the media needed a young,
attractive socialite with so-called "influence" to represent this
mystical world of PR (that no one understood) in terms that fit with
Grubman's merger with another doyenne of publicity - Peggy Siegal - also
helped keep her name at the top of consciousness.
Many PR people object to Grubman's high profile, and believe her brand
of PR undermines the serious nature of their work. And now - as her name
reaches a global audience - they worry that her recent behavior is
further damaging the name of PR. Let's give credit to clients, however.
They can tell the difference between a tabloid obsession and a complex
public relations program.