EDITORIAL: Dizzy Lizzie in a tailspin

Ever since that New York magazine article two-and-a-half years ago,

Lizzie Grubman has enjoyed a fame and notoriety among the media, the

public, and even the PR industry that was wholly incommensurate with her

power and influence.

It's difficult to pinpoint exactly why she became a poster child for PR:

was it her privileged background and celebrity lawyer father? The hip

clients she represented? Or the fact that the media needed a young,

attractive socialite with so-called "influence" to represent this

mystical world of PR (that no one understood) in terms that fit with

their stereotype?

Grubman's merger with another doyenne of publicity - Peggy Siegal - also

helped keep her name at the top of consciousness.

Many PR people object to Grubman's high profile, and believe her brand

of PR undermines the serious nature of their work. And now - as her name

reaches a global audience - they worry that her recent behavior is

further damaging the name of PR. Let's give credit to clients, however.

They can tell the difference between a tabloid obsession and a complex

public relations program.

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