PHOENIX: Arizona shop EB Lane Marketing Communications has been
awarded a PR contract for the state's anti-smoking campaign worth
$3 million to $5 million this year with four one-year
options for renewal.
Lane put together a network of six other agencies to work with it on the
massive assignment. It's also planning to hire more staff to augment its
12-person PR operation. The firm's annual PR income prior to winning the
new contract was roughly $1 million.
The agency also won the advertising portion of the new state
anti-smoking contract valued at $7 million to $10 million
per year. The firm has capitalized billings of $56 million,
employs 75 and claims to be the oldest and largest integrated agency in
"PR is going to be multidimensional and comprehensive," said Amy
Armstrong, director of PR at the agency based in Phoenix.
While 24 firms inquired about the assignment, only three submitted
formal responses to Arizona's RFP, said Armstrong. "It was a very, very
detailed RFP. It weeded out a lot of smaller firms," she said.
The RFP was issued April 15 with responses due May 1. The state then
gave test assignments dealing with the issue of second-hand smoke
exposure to finalists. Other firms that responded to the RFP were
Riester-Robb, which already had done anti-smoking work for the state,
Other PR firms that will be working with EB Lane on the project are
Grupo N for Hispanic markets; Southwest Dimensions, which targets
African-Americans and Asians; Maverick Marketing, which targets Native
Americans; The Nordensson Group in Tucson and New West Policy Group in
Prescott. "If something needed to be disseminated across the state, we
have people ready to go," said Armstrong. Smith & Harroff, a DC public
affairs firm, also will be involved in the assignment, she said.