SANTA CLARA, CA: Outpitching five other firms, Text 100
International has won what is now its largest global account.
Brio Technology, a 650-person software company, decided to consolidate
its global PR to one large agency from 10 smaller ones worldwide after a
successful pan-Asian Text 100 project.
The two companies are still reviewing the contract, but Brio's acting
chief marketing officer Nikki Pope said the initial one-year deal will
be worth over $1 million. The retainer doesn't include special
projects, two of which Brio has already assigned.
Text 100 will manage the account out of its SF office. Thirty employees
- representing just over 7% of the global workforce - will handle Brio
from nine offices around the world.
Brio has also made in-house changes, hiring Brian Gentile as chief
marketing officer. He will work with Text 100 and Brio's in-house staff
of seven people in seven countries.