Applied brought in to up Veritas name

SAN FRANCISCO: Applied Communications has been hired as agency of

record for Veritas Software, a $1.2 billion storage solutions


The agency is charged with helping Veritas differentiate itself in the

market through domestic and international campaigns for both the

corporate and product sides.

"The storage market is in remarkably good shape in the downturn," said

Alan Kelly, president and CEO of Applied. "It is in our interest to have

our business firmly established in that market."

The stakes are high in the data storage market. Last week, the launch of

a new product and pricing strategy by competitor Computer Associates

International caused Veritas' shares to drop 12% in one day.

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