SAN FRANCISCO: Applied Communications has been hired as agency of
record for Veritas Software, a $1.2 billion storage solutions
The agency is charged with helping Veritas differentiate itself in the
market through domestic and international campaigns for both the
corporate and product sides.
"The storage market is in remarkably good shape in the downturn," said
Alan Kelly, president and CEO of Applied. "It is in our interest to have
our business firmly established in that market."
The stakes are high in the data storage market. Last week, the launch of
a new product and pricing strategy by competitor Computer Associates
International caused Veritas' shares to drop 12% in one day.