THE BIG PITCH: How has Lizzie Grubman fared so far and what can shedo to make the best of the situation?

CHRIS KAYE, Hamptons' society columnist, Country magazine

She's handled this poorly. The Hamptons have long been considered

consequence-free, a place where the NYC social set can go for a weekend

of vulgar debauchery and leave the mess for the natives to clean up.

Having Howard Rubenstein say "she feels she did nothing wrong" is a big

mistake. Ms. Grubman's actions aggregate and aggravate the area's

hot-button issues (loud, fire-code violating clubs; drunk driving;

relentless traffic; spoiled brats in fancy cars; etc.), wrapping them

into one easy-to-prosecute package. With a stunning display of apathy,

Grubman has proven the point of local residents and become their poster

child for bad behavior. Instead of hiring Rubenstein to do her dirty

work, she should disappear from Southampton until her court date and do

something bold, like visiting the people she injured to personally

apologize. At this point, her actions make you wonder who her clients

are: Conscience Point or Southampton natives.

Ann Higgins, STC Associates, New York

I have been extremely dismayed by the coverage. Although I don't believe

Ms. Grubman has handled this matter well, I do believe she is being

vilified by the popular press. The New York Daily News has referred to

her as a "flack" on numerous occasions and continually refers to her

wealth both directly and indirectly. For example, they've used phrases

like high-priced attorney and Mercedes-Benz SUV. Why not just say

attorney and SUV? In many cases, they make a point of showcasing her

wealth in an effort to influence their readers. It's hack journalism at

its worst. On the other hand, I'm dismayed at how this reflects on our

profession as a whole in light of the coverage, her conduct and,

unfortunately, Howard Rubenstein's actions on her behalf. It's a sad

situation for all concerned.

Louise Cassano, President, PR Professionals of Long Island, Principal,

LuCas Communications, NY

Lizzie Grubman's first line of defense was evasion. No physical presence

means no tests for evidence of DUI, if such possibility existed. Her

next-day apology could have been a good tactic had it not been followed

by a battery of lame excuses.

Her lawyers need to get out the truth and deal with it. Lies are as

transparent as the gossamer web upon which Lizzie's short lived career

has been woven.

Legal problems aside, Lizzie has to deal with the impressions she has

made. She'll need to overcome the alleged "white trash" remarks. Such

pejoratives don't bode well with the Hamptons crowd, who will be

challenged to prove it's Lizzie who has to drag herself out from under

the trash heap. If Lizzie Grubman still chooses a PR career, she needs

to learn to put her clients before her ego. PR is not about the

practitioner. It's all about the client.

Adam Nelson, Workhouse Publicity, New York

Not since the Sweet Smell of Success has the PR game been subjected to

such dark commentary. The headlines blare: "Daddy's little girl tries to

win with spin" and "case full of politics." It's a beehive of bad

judgement with no end in sight. How's Lizzie handling the incident?

Apologetically. Is the circulating anger derived from the idea that

she'll get off? Absolutely! In our justice system no one's above injury.

The real question is will she end up earning more money than penalty?

You betcha. In his upcoming book, former Peggy Siegal employee Kevin

Starace says, "In our society media outweighs, precludes or determines

justice. That is not the purpose of media. That is not the function of

justice." As a media professional, the rules of my trade demand

integrity. In Grubman's case, I fear money, not integrity, will prevail.

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