NEW YORK: PriceWaterhouseCoopers' (PWC) management consultancy
services group is on a stealthy search for a PR agency.
Global PR director Sehra Eusufzai confirmed, "We are just starting to
look for some help. We are making calls and doing some reviews."
Eusufzai said the firm had spent some time researching agencies, big and
The move comes exactly two years after PWC consolidated its corporate PR
business, replacing the 23 US agencies it used previously with Omnicom
agency Porter Novelli as part of a $4 million global branding
The review does not affect PN's current relationship with PWC.
Eusufzai said the division had not used PN for some time, but now needed
assistance. She refused to say what projects the agency would be
involved in. "It's just a question of sustaining momentum. We are doing
a lot of activities, and some more heavy lifting will be required."