INTERNATIONAL NEWS: Havas ad agency buys Bain of UAE

DUBAI, UAE: Euro RSCG has stepped up its presence in the Middle

East by acquiring a majority interest in Bain Communications, one of

Dubai's leading PR agencies.

Bain Euro RSCG, as it is now known, has a staff of 18. Among its clients

are AC Delco, Airbus Industries, Cyprus Airways, General Motors, and

Samsung Electronics.

For many years, the company was responsible for the international PR for

the airline Emirates, eventually helping it set up its own in-house


Euro RSCG has advertising offices in Riyadh, Jeddah, Amman, Beirut, and

Cairo, and plans to extend Bain's PR expertise to those markets.

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