DUBAI, UAE: Euro RSCG has stepped up its presence in the Middle
East by acquiring a majority interest in Bain Communications, one of
Dubai's leading PR agencies.
Bain Euro RSCG, as it is now known, has a staff of 18. Among its clients
are AC Delco, Airbus Industries, Cyprus Airways, General Motors, and
For many years, the company was responsible for the international PR for
the airline Emirates, eventually helping it set up its own in-house
Euro RSCG has advertising offices in Riyadh, Jeddah, Amman, Beirut, and
Cairo, and plans to extend Bain's PR expertise to those markets.