SPRINGFIELD, IL: The Illinois Lottery has decided to stay with
existing agencies Kemper-Lesnick Communications, a Chicago firm, and
Hill & Knowlton.
The Lottery had issued an RFP for its PR business earlier this
While the Lottery's latest RFP did not state a PR budget, the agency has
spent between $300,000 and $400,000 annually on PR in the
past, said Anne Plohr, PR director.
Plohr said the Lottery was happy with the PR work done by KemperLesnick
and H&K. The review came about because the Lottery is required by state
law to put its PR work out for new bids every three years.
New PR efforts will concentrate on garnering more attention for winners
across Illinois, as well as getting more attention for winners of
smaller jackpots. The Lottery started a new ad campaign about a year and
a half ago.
The incumbents beat a field of agencies, which was narrowed down to a
final four. The other two finalists for the account were Golin/Harris
The Lottery becomes the second Illinois government agency to pick
winners for recent RFPs. The College Illinois tuition program recently
handed its $1 million annual marketing campaign to Celtic
Advertising, a Wisconsin shop.
With corporate RFPs scarce across the Midwest this year, state RFPs have
garnered widespread interest.