Illinois Lottery will keep agencies on

SPRINGFIELD, IL: The Illinois Lottery has decided to stay with

existing agencies Kemper-Lesnick Communications, a Chicago firm, and

Hill & Knowlton.

The Lottery had issued an RFP for its PR business earlier this


While the Lottery's latest RFP did not state a PR budget, the agency has

spent between $300,000 and $400,000 annually on PR in the

past, said Anne Plohr, PR director.

Plohr said the Lottery was happy with the PR work done by KemperLesnick

and H&K. The review came about because the Lottery is required by state

law to put its PR work out for new bids every three years.

New PR efforts will concentrate on garnering more attention for winners

across Illinois, as well as getting more attention for winners of

smaller jackpots. The Lottery started a new ad campaign about a year and

a half ago.

The incumbents beat a field of agencies, which was narrowed down to a

final four. The other two finalists for the account were Golin/Harris

and BSMG.

The Lottery becomes the second Illinois government agency to pick

winners for recent RFPs. The College Illinois tuition program recently

handed its $1 million annual marketing campaign to Celtic

Advertising, a Wisconsin shop.

With corporate RFPs scarce across the Midwest this year, state RFPs have

garnered widespread interest.

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