Fleishman-Hillard signed on by KPMG for its member firms

NEW YORK: Fleishman-Hillard has beat out GCI to become the

preferred provider agency for KPMG's 156 worldwide member firms. The

global accounting, tax, legal, and financial advisory firm launched its

search for one agency to perform global, as-needed project work earlier

this summer. (PRWeek, June 25.)

Weber Shandwick Worldwide, which is agency of record for KPMG's tax

division, returned the RFP for the project work, but wasn't invited to

pitch. Fleishman has done project work for KMPG in the US only.

George Ledwith, KPMG's Americas regional communications director, said

the KPMG search committee was impressed that Fleishman owns, and is not

just affiliated with, its worldwide offices.

Neither Ledwith nor Fleishman senior partner Peter McCue would put a

dollar amount on the deal. McCue said the lack of a client budget or

work plan didn't concern him. "Global preferred provider is a

designation, like a Good Housekeeping seal of approval," he said.

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