Fleishman grows its healthcare biz

CHICAGO: Stung by a drop-off in technology business,

Fleishman-Hillard's Chicago office has begun to focus more heavily on

the healthcare sector for new business, nabbing four clients with total

annual billings of more than $1 million.

For the Cleveland Clinic, the Chicago office will work with Fleishman's

New York, San Francisco, and Kansas City offices on the launch of a new

Web site.

CorSolutions, a Chicago-area disease management firm, has also come on

board for rebranding and repositioning work.

Aspect Medical, a Boston maker of anesthesia monitoring systems on which

Fleishman's Chicago office will work with the Boston office, has

appointed the firm for investor relations.

Zimmer, an Indiana-based maker of artificial hips and knees has hired

Fleishman for strategic communications work. Zimmer was spun off from

its corporate parent Bristol-Myers Squibb in February 2001.

"Healthcare continues to just boom for us," said Bob McEwen, GM of

Fleishman Chicago. The area will make up 30% of his office's fees this

year, compared to 15% last year, which could begin to compensate for a

major loss of technology business.

McEwen is expecting office revenues this year to match 2000's $13


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in