In 1994, as a lark, during my sophomore year at college, I faxed my
resume with some clippings of articles I wrote for my local newspaper to
The Howard Stern Show hoping for a summer internship. As a naive
21-year-old from the New York City suburbs, I was shocked when they
chose me - I was barely of age to drink, let alone escort the spin
doctors to Scores, screen phone calls from early-rising oddballs or
expose my personal life on-air every morning and night.
My "summer" internship lasted two full years and turned into "My Big
Break." I experienced more about the world and the PR business than I
could have ever imagined. From event planning to stunt PR, I learned the
keys to PR from the "King of all Publicity."
Howard's tips included: think visually and in sound bites, take risks,
anticipate responses, create anticipation, say what you want, don't let
the press guess and never compromise on quality.
My time with Howard enabled me to work for The Carnie Wilson Show, The
Maury Povich Show, and now as an account manager at Stephenson Group -
where our technology and financial clients appreciate the experience
that working on "both sides" of the media brings.