CAREERS: My Big Break

In 1994, as a lark, during my sophomore year at college, I faxed my

resume with some clippings of articles I wrote for my local newspaper to

The Howard Stern Show hoping for a summer internship. As a naive

21-year-old from the New York City suburbs, I was shocked when they

chose me - I was barely of age to drink, let alone escort the spin

doctors to Scores, screen phone calls from early-rising oddballs or

expose my personal life on-air every morning and night.

My "summer" internship lasted two full years and turned into "My Big

Break." I experienced more about the world and the PR business than I

could have ever imagined. From event planning to stunt PR, I learned the

keys to PR from the "King of all Publicity."

Howard's tips included: think visually and in sound bites, take risks,

anticipate responses, create anticipation, say what you want, don't let

the press guess and never compromise on quality.

My time with Howard enabled me to work for The Carnie Wilson Show, The

Maury Povich Show, and now as an account manager at Stephenson Group -

where our technology and financial clients appreciate the experience

that working on "both sides" of the media brings.

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