WSJ redesign will require PR support

NEW YORK: The Wall Street Journal is looking for a PR agency to

help promote a redesign of

The fall redesign of the online publication will coincide with a revamp

of the print version, leading to speculation that a larger PR task may

be in the offing. Neither the newspaper nor its online sister has a PR

agency of record.

Vickee Adams, WSJ director of corporate communications, would not

comment on the PR activities of the print redesign, which will increase

the color and print capacity of the 112-year-old newspaper.

Steve Goldstein, VP of corporate communications at parent company Dow

Jones, told PRWeek that he is especially interested in integrating brand

marketing to create overall brand awareness.

Any agency employed by the WSJ would work with Goodby Silverstein &

Partners, the publication's ad agency of record.

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