UNIVERSAL CITY, CA: In an unusual move, Universal Studios Hollywood
is merging its public relations department with its television
production and development department.
The change was made to tap the promotional abilities of the PR division
in an attempt to sell Universal Studios and Universal CityWalk as
potential backdrops for TV producers.
The studios have been used in numerous TV shows, and provided the
location for Ellen DeGeneres to film a spot for her new CBS series The
The newly formed division will be headed by VP Eliot Sekuler, whose
primary role is to help promote the studios as a prime location.
Sekuler, who joined the firm in 1996, was formerly EVP at Rogers &
Cowan, and counted Quincy Jones Entertainment and Warner Bros. Music as
He will report to both Don Skeoch, SVP of marketing, and Jim Yeager, SVP
of PR for Universal Studios Recreation Group.
Skeoch said in a press release, "The combination of publicity/public
relations and TV production and development will further streamline our
efforts in maximizing our exposure as the world's largest movie studio
and theme park."
The studio, currently reviewing the creative portion of its advertising
account, uses the Lee Solters Company as its external PR agency, while
Dan Klores Communications represents the Florida parks.
Separately, the company confirmed the promotion of Audrey Eig as
director of domestic publicity.
Universal Studios Hollywood is a division of the French-owned holding
company Vivendi Universal.