NEWFOUNDLAND, CANADA: Eighty-nine years later - and four years
after the blockbuster movie - it seems the Titanic is still an
irresistible hook for the media.
The bait, in this case, was a real-life Winslet and DiCaprio - New York
couple David Leibowitz and Kimberley Miller - who exchanged wedding vows
on-board a mini vessel that was resting on the bow of the doomed ocean
The couple won the trip from an Internet contest launched by SubSea
Explorer, a dive-operation company that sends research vessels to
explore famous shipwreck sites. The wedding was scheduled to take place
SubSea Explorer has attracted major attention with the story, with
coverage in USA Today, the New York Post, The New York Times, and on CNN
and Good Morning America.
But the story hasn't been received favorably in all quarters. The
British Titanic Group says that SubSea does a disservice to the 1,500
people who lost their lives when the ship sank. "This is utterly,
utterly sick," said Brian Ticehurst of the British Titanic Society to
the Sun newspaper of London. "I have no objection to people going down
to view the wreck. But to use a ship where over 1,500 people died for a
gimmicky wedding like this is just wrong."
Aiden Feeney said that the operator had tried to be sensitive. "We had
been looking for a real-life Rose and Jack that wouldn't be a sad story,
but a modern-day romance. We understand that people lost their lives on
the ship and that we have to handle the situation respectfully," she
And with SubSea Explorer Titanic dives now sold out until July-August
2002, it's this week's PR Play of the Week.