Plastics council in PR pitch as criticism rises

WASHINGTON: The American Plastics Council (APC) has been meeting

with Washington, DC PR agencies to explore ways in which to extend its

reach beyond member companies.

The APC traditionally deals only with plastics manufacturers such as Dow

and DuPont. Recently, however, companies such as Mattel have come under

fire from consumer activists for using what some consider to be harmful


The APC wants to "extend the lines of communication" to help defend

against the attacks, as well as share in the good fortune the council

says it has had with branding plastics.

APCO, Qorvis, Ketchum, and Earle Palmer Brown have so far been asked to

make informal proposals, and sources believe a "sizeable piece of

business" could result for one of them.

Instead of issuing an RFP, the APC is using a veteran of the plastics

and chemical industries - consultant Chris VandenHeuvel - to meet with


"We're trying to determine the advantages of increased communication

throughout the plastics supply chain," said VandenHeuvel. "The APC has

had a tremendously successful outreach campaign based primarily but not

solely on advertising, and this may or may not be a logical extension to

that campaign."

Grey Worldwide is the APC's advertising agency of record.

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