WASHINGTON: The American Plastics Council (APC) has been meeting
with Washington, DC PR agencies to explore ways in which to extend its
reach beyond member companies.
The APC traditionally deals only with plastics manufacturers such as Dow
and DuPont. Recently, however, companies such as Mattel have come under
fire from consumer activists for using what some consider to be harmful
The APC wants to "extend the lines of communication" to help defend
against the attacks, as well as share in the good fortune the council
says it has had with branding plastics.
APCO, Qorvis, Ketchum, and Earle Palmer Brown have so far been asked to
make informal proposals, and sources believe a "sizeable piece of
business" could result for one of them.
Instead of issuing an RFP, the APC is using a veteran of the plastics
and chemical industries - consultant Chris VandenHeuvel - to meet with
"We're trying to determine the advantages of increased communication
throughout the plastics supply chain," said VandenHeuvel. "The APC has
had a tremendously successful outreach campaign based primarily but not
solely on advertising, and this may or may not be a logical extension to
Grey Worldwide is the APC's advertising agency of record.