CHICAGO: Divine Inc., the latest incarnation of one-time Chicago
tech darling Divine Interventures, is taking on Ruder Finn as PR agency
of record. Divine's initial business plan, to be an incubator for
Internet start-ups, has fallen by the wayside. The new Divine hopes to
prosper by selling software and creating Web sites. Divine once had its
own PR firm, Buzz Divine, but it's been folded into the new Divine
in-house PR staff.