CHICAGO: Divine Inc., the latest incarnation of one-time Chicago

tech darling Divine Interventures, is taking on Ruder Finn as PR agency

of record. Divine's initial business plan, to be an incubator for

Internet start-ups, has fallen by the wayside. The new Divine hopes to

prosper by selling software and creating Web sites. Divine once had its

own PR firm, Buzz Divine, but it's been folded into the new Divine

in-house PR staff.

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