SAN FRANCISCO: Ketchum has been selected as agency of record for
the San Francisco Ballet. The firm will work with the ballet's internal
PR department to promote the dance company's artistic accomplishments,
model programs, and national and international profiles. "The most
interesting thing about this account is that few people, outside of real
ballet fans, know that it is the oldest professional ballet company in
the US," said Dave Samson, director of Ketchum's San Francisco office.
The ballet is the third largest in the US.