It's open season for PR bashing, with Lizzie Grubman and Marina
Ein, Gary Condit's spokeswoman, taking center stage. But there also are
more subtle weapons in the media's anti-PR arsenal, as Alan Caruba
discovered last week.
Caruba, who operates his own one-man company called The Caruba
Organization, was invited to appear on Fox News Network's The O'Reilly
Caruba sent an e-mail to his contacts, announcing his appearance. "I
thought you would enjoy knowing that I will be on Fox News Network
tonight," he wrote. "The topic will be Condit's PR efforts to control
the story of the missing intern."
Alas, it was not to be. Less than an hour later, Caruba sent reports to
his clients: "Fame is fleeting. I just received a call canceling my
Caruba said that he was given no explanation for the programming change,
but the irrepressible Caruba has a theory. "Maybe (O'Reilly) found out
I'm just as opinionated as he is, eh?"