FAIRFIELD, CT: Acknowledging the ever-closer relationship between
IR and PR, General Electric has created the PR position of manager of
financial communications. David Frail will leave Verizon - where he has
spent virtually his entire career - to fill the new job.
Beth Comstock, SVP of corporate communications for GE, said the company
created the position so one PR person could work with the investor
relations staff and the CFO on key announcements.
"We felt it was time to add that expertise to our team," said
"Most of our communications people tend to be generalists, and we felt
in terms of financial communication, we really wanted to focus in on
Comstock said she did not anticipate any changes in GE's corporate
agency roster, which includes BSMG, Hill & Knowlton, and
Burson-Marsteller. GE does not currently have a specific agency for
Frail's position brings the in-house team to 25 people. Heyman
Associates conducted the executive search.