ADA choice for PR firm down to three

WASHINGTON: The American Diabetes Association (ADA) heard final

pitches last Tuesday for its $500,000-a-year national education

campaign on the link between cardiovascular disease and diabetes.

Ketchum, Ogilvy PR, and Spectrum Science, a DC-based healthcare

boutique, are the three finalists selected from an original field of


Nine corporate sponsors, including Eli Lilly, Bristol-Myers Squibb, and

Pfizer, have signed on to aid the three-year campaign, slated to begin

in August. "With the support of these sponsors, we'll be able to

establish a program that allows us to reach both healthcare providers

and consumers," said Bernadette King, ADA national director of

communications. "The PR agency will be largely responsible for reaching

out to consumers to get their blood pressure under control, get the

right screenings, and increase awareness of the link between these two


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