CHICAGO: The Wm. Wrigley Jr. Co., the world's largest maker of
chewing gum, has narrowed its search for a PR agency of record to
Chicago heavyweights Edelman Public Relations and Golin/Harris
International, and is expected to announce a winner in early August.
The gum company, which has never had a PR agency of record, had been
considering Ogilvy and BSMG as well as Edelman and Golin, but recently
narrowed the field to two. While Wrigley isn't publicly commenting on
the search, PR sources expect the account to mean a seven-figure
Wrigley recently launched a new ad campaign for its Doublemint brand
featuring the tennis-playing Williams sisters. BBDO Chicago has been
Wrigley's ad agency of record for 68 years.
Wrigley reported second quarter earnings of 44 cents a share or $100 million, compared to 40 cents a quarter in the same period last