ATLANTA: Charlie Holleran, SVP and chief communications officer of
Coca-Cola, who was handpicked by chairman and CEO Doug Daft, is out
after just one year.
Spokesman Rob Baskin explained that Holleran will continue to consult,
while VP of PR Bill Marks will assume some of his duties.
A statement gave the reason that Holleran's assignment of restructuring
the North American PR staffs of the company had been completed, but this
contrasts with the way Daft initially positioned Holleran's global
In a May 10, 2000 press release, Daft said Holleran would assume
worldwide responsibility for all internal and external
Marks joined Coke in December 2000 from GCI Atlanta, where he served as