Sun to go with two agencies ... again

SAN FRANCISCO: Less than six months after hacking its two-agency PR

business into four different accounts, Sun Microsystems has backtracked

and consolidated the vast majority of its business into two PR agencies:

Alexander Ogilvy and Citigate Cunningham.

In April, Sun split its PR accounts, previously handled by

Burson-Marsteller and Ketchum, among four agencies. But after Sun

quietly saw a number of pitches in recent weeks, the landscape has

changed once more.

Eastwick Communications, which was hired to work on Sun's enterprise

business, split with Sun at the end of July. That work will now be

handled by Alexander Ogilvy, which was originally retained to work on

industry and consumer PR.

Sun has also slashed the work of Fleishman-Hillard-owned KVO, which was

originally selected to handle Sun's software business. The majority of

that is now being handled by Citigate Cunningham, which has been working

on Sun's corporate PR.

It is also thought that some other unnamed agencies are working on

aspects of the software business.

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