SAN FRANCISCO: Less than six months after hacking its two-agency PR
business into four different accounts, Sun Microsystems has backtracked
and consolidated the vast majority of its business into two PR agencies:
Alexander Ogilvy and Citigate Cunningham.
In April, Sun split its PR accounts, previously handled by
Burson-Marsteller and Ketchum, among four agencies. But after Sun
quietly saw a number of pitches in recent weeks, the landscape has
changed once more.
Eastwick Communications, which was hired to work on Sun's enterprise
business, split with Sun at the end of July. That work will now be
handled by Alexander Ogilvy, which was originally retained to work on
industry and consumer PR.
Sun has also slashed the work of Fleishman-Hillard-owned KVO, which was
originally selected to handle Sun's software business. The majority of
that is now being handled by Citigate Cunningham, which has been working
on Sun's corporate PR.
It is also thought that some other unnamed agencies are working on
aspects of the software business.