NASHVILLE, TN: Dye, Van Mol & Lawrence has hired Murfy Alexander,

former VP of PR for the Swatch Group US, as SVP and group director.

Alexander, a 25-year communications veteran with experience in New York

and Washington, DC, spent the past three years with Swatch. She created

the first PR program for the US division of the Swiss-headquartered

corporation, which has close to $3 billion in global sales of

microelectronics and watches. Prior to joining Swatch, she spent three

years as director of communications for the Overseas Private Investment

Corporation, a US federal agency.

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