IPG adds DeVries to bolster its niche PR

NEW YORK: Interpublic Group has acquired New York-based marketing

PR firm DeVries Public Relations. It will join IPG's Advanced Marketing

Services group (AMS). DeVries founder and CEO Madeline de Vries will

report to AMS chairman and CEO Larry Weber.

Neither side would give terms of the deal, but 23-year-old, 60-person

DeVries will retain its name, management, and operational


DeVries reported 2000 revenues of $10 million and grew over 20%

in the first half of 2001. Clients include Procter & Gamble, Tupperware,

Old Navy, 3M, GlaxoSmithkline, and Pfizer.

Weber said he bought DeVries because it offers marketing services

(including product development) as well as PR. "Now that we have

domination with Weber Shandwick, I want to fill in high-quality

specialty niche firms that can access the networks of our other groups,"

said Weber.

DeVries said the purchase confirmed her business model of specialty

services for relatively few clients. "Our business is very strong, which

we appreciate in this climate, and it's nice to get respect from

Interpublic," she said.

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