Many alumni from my alma mater, Lafayette, volunteer to host
students at work for a few days during January break. As a sophomore in
1990, I had no idea what career path to pursue, and thought this
"externship" program was an excellent way to find a potential
I knew I was interested in working with people and communicating
verbally and on paper. I knew that no matter what I did, I truly wanted
to make a difference. With those inclinations in mind, I expressed
interest in working with a corporate psychologist, an environmental
lawyer, or a PR exec.
I was matched with the PR exec, Mark Staples of Lansdale, PA, and
haven't looked back since. Mark was an excellent host and remains high
on my list of people whose input I value.
My first job was listed in The New York Times classified section as
"entry level PR position; driver's license required." From such humble
beginnings my career in automotive PR was put in gear. That first job
led to my placement at General Motors' agency Fred Mackerodt, Inc. from
1993-1996. I moved on to Volvo Cars of North America from 1996-2000.
Today I handle PR for automotive internet leader Edmunds.com.
- Jeannine Fallon is director of PR at Edmunds.com in Santa Monica, CA.