CA firm shows its innovative Vision

PALM DESERT, CA: Motivated by Census 2000 numbers showing increased

Hispanic presence and buying power, advertising and PR agency

Kiner/Goodsell has created a new firm to provide communication services

specifically to the Hispanic market.

Vision Advertising and Marketing is already performing Hispanic PR

outreach for former Kiner/Goodsell clients Marriott Resorts, La Quinta

Inns, Riverside Transit Agency, Eisenhower Medical Center and the

Fantasy Springs Casino.

The new agency is also pitching for four more Hispanic PR clients in


According to Lea Goodsell, president of Kiner/Goodsell and Vision, she

spun off the new agency because, in order to ensure credibility, a

Hispanic agency should have a Spanish-sounding name.

"The demand out there for these kind of services is overwhelming," said

Goodsell, who anticipates adding at least two or three PR staffers to

the Vision team in the next three months. Currently, only two of

Vision's four employees specialize in PR.

Goodsell also said Kiner/ Goodsell is moving other business ventures off

site and re-negotiating worker contracts to make room for Vision.

Goodsell said she anticipates Vision will become the lead agency and

will reverse the current relationship to eventually refer work to


"We know there's a need for our services," said Brenda Rosales Rincon,

director of client services for Vision. "Corporations can't afford to

ignore such a growing market in numbers and in clout."

- See feature, p. 15.

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