AUSTIN, TX (PR Worldwire) - Dell Computer's agency of record, Fleishman-Hillard, has taken itself out of the running for the company's lucrative contracts in Europe and the Americas, effecting a split with the tech giant after 10 years.
"We believe it's in both of our interests to chart a new course," said Fleishman's Texas president, Janise Murphy, though she added that Fleishman may continue doing project work for Dell.
The split is believed to stem from the company's change in communication management. The agency/client relationship reportedly has not been as cozy since Michele Moore, who hired Fleishman nearly 10 years ago, transferred to the chairman's communication team. Elizabeth Allen was hired from Staples as corporate communications VP to replace her early last year.
Four finalists made oral presentations in Austin late last week for Dell's centralized North and South American PR work.
Sources close to the review said the list comprised New York's Shepardson, Stern & Kaminsky (SS&K), and California-based Walt & Company Communications, both of which have existing relationships with Dell. Also making the initial cut were GCI Group and Weber Shandwick Worldwide. Waggener Ed-strom is said to be partnering on the SS&K pitch.
Meanwhile, Ogilvy PR is celebrating its new role as lead agency for Dell in Europe, the Middle East, and Africa, beating eight agencies to do corporate and technology PR work while managing a network of 22 firms in 81 countries.